When the way that software interacts with you is badly designed, using it becomes difficult and frustrating. Good user interfaces are easy to use without sacrificing power. They blend invisibly into the background.

It pays to spend an inordinate amount of time and money on designing user interfaces. That's because badly designed interfaces cost your company money; tasks involving the software take longer and bad design encourages you to make errors.

We have a great deal of experience in designing user interfaces. Our team members have designed software for children who are the probably the most difficult group to design for. We've also designed software for business, and web sites. If we ever had to make a choice we would focus on usability over presentation style.