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Friendly

  We try to be an open, friendly company. We aren't stereotypical software people; we like talking to people. Not many of the people who know us say that we are ordinary, but that might be because we like bright colours.
   
     
   
  You are at the center   Software exists only to serve users and must be designed with people at the centre. The experience that you have of software is uppermost; software should be a pleasing to use, having been designed with an appreciation of aesthetics and the flow of use. Well-designed software has some important inner qualities - it is extensible, flexible, and can be used in ways that the designers did not anticipate. We believe in excellence in software development. We don't think that people who use software should need to be rocket scientists.    
           
  Trust and Integrity   We value integrity highly. Our customers trust us because we are honest. We won't always tell you what you would like to hear. But we will do everything in our power to help you solve your problems whether we are consulting on a troubled project, developing new software or helping you in other ways.
 
           
  Balance   We will not tell you that our software will enhance your aura or that our software is a revolutionary advance that includes an option to slice bread and toast it. Instead, we endeavour to balance our messages. We will tell you about the limitations of our software as well as its better bits. We will tell you about the future developments we plan too. Please bear our stance this in mind when you read our site; it means that at times we understate the effectiveness of our work.    
           
  Simple   We like to keep things simple. An example is this web site.

In some ways it would have been easier to build this site so that was only viewable on modern browsers, but that's not simple for you and it's not friendly. Instead we put in a lot of effort to make sure that it worked on older browsers as well as newer ones.

This meant restricting the range of features we'd like to have used. This site doesn't use JavaScript for instance, so it doesn't have dancing bunnies that rove across the page, or even animated menus. it's a deliberate decision that means that people in large companies who sometimes aren't allowed JavaScript will be able to view the site just as well as someone who does have it. This decision was a key driver for the menu interface used at the top of the pages. We think the trade-off for this particular site is worthwhile.
   
           
  Varied   We like working on hugely variatied projects - large ones and small ones. Software for entertainment and software for numerical work. Variation is interesting. It allows us to bring new ideas to problems. It lets us learn.    
           
  Learning   We are a Learning Company. We value knew knowlege highly because constantly learning new skills is especially important for people involved in software; we bring deep experience to bear on new problems in new environments.    
           
  Discussion   Jeff Veit runs TangledTime, a web site for discussion of technology and business. It's got lots of idea pieces written by him. TangledTime  
           
  Community involvement   We support CHASE (Cambridge Hi-Tech Association of Small Enterprises) with our time. It's a club for people interested in business and technology. Jeff Veit chairs CHASE.

CHASE holds a talk and a pubmeet each month, as well as annual social events like a Christmas dinner and a summer puntmeet. In 2002 CHASE held a conference for 120 people titled 'Where Angels dare and VCs also tread' about the relationships between Business Angels, Venture Capitalists and Entrepreneurs which we supported with a time and custom-built software.

CHASE



Conference

 
           
  Links   Some web designers subscribe to the idea that you shouldn't lead people away from your site. We don't think that's right. If you are interested you will stay, and if you aren't then perhaps something in our list will interest you. There's lots of stuff here for developers. Links  
 
 
 
Tel: +44 (0)1223 721499
     
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